Kwittken Changes Name to KWT Global

New identity reflects evolution as integrated agency

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Indigo’s “Farm to Fork” Impact

Messaging that resonates across the supply chain

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Aaron’s Take: Doing Well By Doing Good

Q&A With eBay's Dan Tarman

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We are a global brand strategy agency that employs an interdisciplinary, design-thinking approach to marketing and communications. We synthesize the most impactful elements of PR, influencer engagement, social and digital media, and content marketing to help our clients identify and demonstrate their best ‘selves.’



The IRONMAN brand – home to the world’s toughest single-day endurance events – strongly resonates with those who have crossed the finish line at one of its iconic global races. The drive to compete and the grit needed to prepare for such a grueling physical and mental test are unparalleled. But as the brand sought to expand its footprint amidst an increasingly crowded endurance landscape, it was challenged to empower a broader field of participants to take the plunge.


Indigo is a new kind of agriculture whose mission is to harness nature to help farmers sustainably feed the planet. By focusing on microbes that naturally occur in plants, Indigo helps farmers enhance yield in cotton, wheat, corn, soybeans and rice. Indigo’s technology and model are based on the premise that if we are to provide sufficient healthy food for everyone on the planet, farmers must first be profitable, agriculture must conserve natural resources, and agriculture needs to meet the needs of consumers.

Invictus Games

In the summer of 2017, KWT Global helped transform empathy into empowerment for Canada’s military community through our work with the Invictus Games –- the international multi-day, adaptive multi-sport event created by Prince Harry, in which wounded, injured or sick military personnel and their associated veterans compete against their military peers from around the world.

Orangetheory Fitness

Increased heart rates, heavy breathing and beads of sweat are sweeping the nation, and KWT Global would like to take a bit of the credit. In 2015, KWT Global began working with Orangetheory Fitness – one of the hottest, and fastest-growing boutique studio style gyms around, that combines workouts with wearable technology (to track heart rates).


Hisense, China’s largest television brand for over 13 years and the world’s third largest television manufacturer, set its eyes on the U.S. market in 2010, however retailers and consumers initially dismissed the brand as just another Chinese fast-follower with basement prices and questionable quality.

American Express Global Business Travel

American Express Global Business Travel (GBT), the largest corporate travel management company in the world, was approaching its 100-year anniversary. While it was an incredibly important milestone for the company, GBT was only interested in the recognition if it created an opportunity to showcase the entire business travel industry.


frog, a global design and strategy firm, regularly engages in social impact work, applying human-centered design to help resolve global issues. In 2015, frog partnered with children’s humanitarian organization UNICEF, and connected technology company ARM, to launch the Wearables for Good Challenge. The incubator–style design contest aimed to uncover innovations in wearable design and technology that serve a greater purpose. Together with UNICEF and ARM, frog designers helped finalists hone their designs to create scalable, wearable solutions that benefit children around the world in need.


PURE Insurance, a property & casualty insurer of high net worth individuals, launched in 2007 and rapidly expanded into 49 states over the course of the next eight years. Following this growth, PURE needed to validate its unique and highly advantageous reciprocal exchange model for prospective members (policyholders), insurance brokers, wealth managers and the broader personal finance community, by putting its purpose-driven corporate culture, member-centric approach, innovative coverages and exceptional talent on center stage.


Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, was battling negative perceptions from a voluntary recall of its cold remedy nasal products in 2009. Building on the successful relaunch of its nasal cold remedy spray in the 2014/2015 cold season, Zicam relaunched its most unique cold shortening form, nasal swabs, during the 2015/2016 cold season. With these new nasal products in distribution, Zicam was ready to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion, most notably through its annual Color of the Year program. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model. The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

American Express

American Express partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event included a thought-leadership panel as well as a live shopping event. The goal of the event was to showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.


Kwittken Changes Name to KWT Global

Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global.
July 31, 2018
On August 1, Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global. The name change reflects the company’s exciting evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency. 2018 ACE Awards KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of PR, influencer engagement, social and digital media, and content marketing to help clients identify and demonstrate their best selves. The name pays homage to the company’s proud past, while also fueling the company forward through strategic growth. “Our agency has never been about one person. It’s been about our people—the very talented professionals across the U.S., U.K. and Canada who work diligently to serve clients every day,” said Aaron Kwittken, Global Chairman and CEO. “While Kwittken has traditionally been known for PR, that has not been our primary focus for several years now, and I’m excited to transition to a name that reflects our continued growth as an agency.” KWT Global will continue to fulfill Kwittken’s mission to provide clients with fresh thinking that creates value through thoughtful, creative communications and brand engagement. The company will continue to help clients identify their best ‘selves’ in  a credible, consistent and authentic manner. KWT Global will strive to make meaningful connections between clients’ brands, their target audiences and the cultural zeitgeist. It is the agency’s point of view that when these elements align—brand intentions, audience needs and cultural context—a company achieves true communications resonance.

KWT Global Doubles Up at 2018 Big Apple Awards

The KWT Global New York team swam, biked and ran its way into summer, celebrating two award wins at the 2018 Big Apple Awards gala in New York City.
June 21, 2018
The KWT Global New York team swam, biked and ran its way into summer, celebrating two award wins at the
2018 Big Apple Awards gala in New York City. kwittken_2018 Big Apple Awards For 31 years, the Big Apple Awards – hosted by the New York City Chapter of the Public Relations Society of America – have recognized excellence displayed in public relations and communications campaigns in the New York Metro region. KWT Global won two awards for its continued work with IRONMAN, the largest participation sports platform and in the world and home to some of the most challenging endurance races. IRONMAN has grown to become a global sensation, with more than 200 events across 50 countries. KWT Global won awards in both the Reputation and Brand Management and Marketing Consumer Services (Sports) categories, for its continued support in transforming the influence and inspiration of past finishers into IRONMAN’s single greatest recruitment driver. The team focused on identifying and amplifying the most incredible stories of existing IRONMAN athletes – from cancer survivors to war vets – through a high-impact, cross-platform media relations program that generated more than 1.5 billion impressions and resulted in growth amongst first-time participation. As triathlon season kicks into high gear, the team looks forward to elevating its storytelling efforts while continuing to share and embody IRONMAN’s core inspirational message – that truly ANTHING IS POSSIBLE®.