KWT Viewpoint: Daring to Care

What it means to pursue authentic brand purpose

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KWT Global Acquires Toronto's Holmes PR

Expands presence in Canada

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In Living Colour with Pantone

Greenery comes to life with Airbnb for Colour of the Year

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About

We are a global brand strategy agency that employs an interdisciplinary, design-thinking approach to marketing and communications. We synthesize the most impactful elements of PR, influencer engagement, social and digital media, and content marketing to help our clients identify and demonstrate their best ‘selves.’

MOREMORE

Yotel

Inspired by the luxury of first class travel and uncompromisingly designed around guests, YOTEL takes the essential elements of luxury hotels into smaller, cleverly-designed spaces to deliver smart technology, a sense of community and exceptional experience.

Amadeus

KWT Global was tasked with creating an integrated thought leadership campaign that identified the major trends and traveller groups driving growth for the travel industry in the next decade.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion, most notably through its annual Color of the Year program. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model. The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

News

Built for Success: Build.com Retains KWT Global as Agency of Record

KWT Global announced today it has been selected as public relations agency of record for Build.com, online home improvement retailer, to help amplify the brand’s presence across the U.S.
February 12, 2019
NEW YORK, February 12, 2019 – KWT Global announced today it has been selected as public relations agency of record for Build.com, online home improvement retailer, to help amplify the brand’s presence across the U.S. As Build’s communications partner, KWT is responsible for increasing awareness of the company’s unparalleled customer service and breadth of product offerings. KWT Global will support Build through brand strategy, content marketing, influencer integrations, brand activations, thought leadership and media relations. Build’s decision to partner with KWT Global comes at a pivotal time as the company approaches its 20th anniversary and looks toward integral brand partnerships and new product launches in 2019. “As consumers continue to look for increased personalization and customization in their home renovation projects, we need a smart, strategic agency to help us spread the word about Build’s unique solutions,” said Russ Wheeler, President of Build.com. “The KWT Global team has a deep understanding of our brand and has quickly proven their passion for the industry. We are thrilled to partner with them as we continue to grow.” Build.com joins KWT Global's strong roster of lifestyle and consumer brands, including IRONMAN™, West Elm, Match Group, Orangetheory Fitness, PODS, YOTEL, Pantone, Artistry and Extend Fertility. "With a focus on more discerning homeowners and design pros, Build.com is well positioned to elevate its brand and unique offerings,” said Shanee Goss Cohen, Executive Managing Director, KWT Global. “We couldn’t be more excited to help this burgeoning category leader reach new heights in 2019.” About KWT Global KWT Global is a global brand strategy agency that employs an interdisciplinary, design-thinking approach to marketing and communications. We synthesize the most impactful elements of PR, influencer engagement, social and digital media, and content marketing to help our clients identify and demonstrate their best 'selves.' Headquartered in New York City with offices in London and Toronto, we are a multispecialist agency serving clients across dozens of industry sectors, including American Express, Amway, Ricoh, Vanguard, Laurel Road, CGI, IRONMAN™, Orangetheory Fitness, frog design, Deloitte, Dataminr, Hisense, Pantone, Park Place Technologies, Quartz and PURE Insurance. KWT Global, formerly known as Kwittken, has been a part of the MDC Partners network since 2010. For more information, visit www.kwtglobal.com. About Build.com The best kept secret in home renovation, Build.com is an online home improvement retailer and subsidiary of Ferguson plc. Build.com sells bathroom, kitchen, lighting, hardware, appliances, decor, and other supplies with competitive pricing, huge product selection, and personalized customer service. The company was founded in Chico, California in 2000 and currently has over 700 employees serving the United States and Canada. To learn more, visit
www.build.com.

KWT Global Volunteers at New York Common Pantry

On September 21, 2018, the KWT Global NYC team volunteered at the New York Common Pantry to join in on its efforts to reduce hunger throughout the New York City area.
September 30, 2018
Did you know that nearly
1.4 million people in New York City are living in food insecure households? It seems contradictory to think, in a city home to some of the wealthiest individuals in the world, that a large population struggles with hunger. Unfortunately, the reality is that many New Yorkers are unsure of where their next meal will come from. On September 21, 2018, for its annual Purpose Day, the KWT Global NYC team volunteered at the New York Common Pantry to join in on its efforts to reduce hunger throughout the New York City area. The New York Common Pantry’s primary mission is to “work towards the reduction of hunger and food insecurity,” while promoting “dignity and self-sufficiency” for its guests. In the past year, the organization served around 500,000 New Yorkers and distributed over 6 million hot meals. The organization is helping to ensure that no family has to choose between paying their electricity bill or buying groceries. At KWT Global, we are dedicated to continuing our purpose-led mission through serving our community. Working with this dedicated organization was an extremely impactful experience for our team. Volunteering at New York Common Pantry helped put the issue of food insecurity in NYC into perspective. We are grateful that we were able to help contribute to this cause. To volunteer at the New York Common Pantry, visit its website.

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