By Gabrielle Zucker, CEO; Jess Spar, SVP, Head of Social Media + Influencer Marketing; and Natalie Goenaga, Director, Social Media + Influencer Marketing

Although the concept of “cancel culture” is certainly nothing new, it’s a phenomenon that continues to evolve.

With its roots in the #MeToo movement, cancel culture is often thought to concern celebrity misconduct; however, brands, executives and influencers are increasingly finding themselves in the crosshairs, and with 2024 expected to be a year of worldwide geopolitical tension, we’re bound to see this trend worsen.

By Gabrielle Zucker, CEO and Dara Cothran, Executive VP of Global Strategy + Insights

If we thought 2023 was a transformative year for communications, the year ahead is primed to have even bigger breakthroughs and controversies. Of course, the rapid progression of technology — namely generative AI — has a major influence on shifting trends, but a plethora of other factors are also at play.

What do comms professionals need to be most privy to in 2024? Read on to learn our predictions on the trends that will shape the next 12 months.

By Matthew Levison, SVP, Head of Consumer

As far as recent buzzwords go, “quiet luxury” might be right up there with “quiet quitting.” But what does it really mean? Simply put, it’s the art of understated elegance and refined experiences. It’s where wealth whispers, finding luxury in subtlety. While quiet luxury in fashion has been topical thanks to Succession and other media, it’s been an emerging trend in travel and hospitality for years now. Considering the ostentation often associated with high-end travel, quiet luxury’s rise in the space may seem surprising. However, the industry is uniquely positioned to thrive through this transition. Moving from singular, unattainable excursions to local, little-known gems, the current prize in travel is “anti-tourism” – the appeal of destinations unshaped by the gimmicks of traditional tourism. Let’s take a closer look at travel’s place in the quiet luxury movement.