The KWT Global New York team swam, biked and ran its way into summer, celebrating two award wins at the 2018 Big Apple Awards gala in New York City.
For 31 years, the Big Apple Awards – hosted by the New York City Chapter of the Public Relations Society of America – have recognized excellence displayed in public relations and communications campaigns in the New York Metro region.
KWT Global won two awards for its continued work with IRONMAN, the largest participation sports platform and in the world and home to some of the most challenging endurance races. IRONMAN has grown to become a global sensation, with more than 200 events across 50 countries.
KWT Global won awards in both the Reputation and Brand Management and Marketing Consumer Services (Sports) categories, for its continued support in transforming the influence and inspiration of past finishers into IRONMAN’s single greatest recruitment driver. The team focused on identifying and amplifying the most incredible stories of existing IRONMAN athletes – from cancer survivors to war vets – through a high-impact, cross-platform media relations program that generated more than 1.5 billion impressions and resulted in growth amongst first-time participation.
As triathlon season kicks into high gear, the team looks forward to elevating its storytelling efforts while continuing to share and embody IRONMAN’s core inspirational message – that truly ANTHING IS POSSIBLE®.