NEW YORK, February 12, 2019 – KWT Global announced today it has been selected as public relations agency of record for Build.com, online home improvement retailer, to help amplify the brand’s presence across the U.S. As Build’s communications partner, KWT is responsible for increasing awareness of the company’s unparalleled customer service and breadth of product offerings. KWT Global will support Build through brand strategy, content marketing, influencer integrations, brand activations, thought leadership and media relations.
Build’s decision to partner with KWT Global comes at a pivotal time as the company approaches its 20th anniversary and looks toward integral brand partnerships and new product launches in 2019.
“As consumers continue to look for increased personalization and customization in their home renovation projects, we need a smart, strategic agency to help us spread the word about Build’s unique solutions,” said Russ Wheeler, President of Build.com. “The KWT Global team has a deep understanding of our brand and has quickly proven their passion for the industry. We are thrilled to partner with them as we continue to grow.”
Build.com joins KWT Global’s strong roster of lifestyle and consumer brands, including IRONMAN™, West Elm, Match Group, Orangetheory Fitness, PODS, YOTEL, Pantone, Artistry and Extend Fertility.
“With a focus on more discerning homeowners and design pros, Build.com is well positioned to elevate its brand and unique offerings,” said Shanee Goss Cohen, Executive Managing Director, KWT Global. “We couldn’t be more excited to help this burgeoning category leader reach new heights in 2019.”
About KWT Global
KWT Global is a global brand strategy agency that employs an interdisciplinary, design-thinking approach to marketing and communications. We synthesize the most impactful elements of PR, influencer engagement, social and digital media, and content marketing to help our clients identify and demonstrate their best ‘selves.’ Headquartered in New York City with offices in London and Toronto, we are a multispecialist agency serving clients across dozens of industry sectors, including American Express, Amway, Ricoh, Vanguard, Laurel Road, CGI, IRONMAN™, Orangetheory Fitness, frog design, Deloitte, Dataminr, Hisense, Pantone, Park Place Technologies, Quartz and PURE Insurance. KWT Global, formerly known as Kwittken, has been a part of the MDC Partners network since 2010. For more information, visit www.kwtglobal.com.
The best kept secret in home renovation, Build.com is an online home improvement retailer and subsidiary of Ferguson plc. Build.com sells bathroom, kitchen, lighting, hardware, appliances, decor, and other supplies with competitive pricing, huge product selection, and personalized customer service. The company was founded in Chico, California in 2000 and currently has over 700 employees serving the United States and Canada. To learn more, visit www.build.com.