Mapping the future of travel

KWT Global was tasked with creating an integrated thought leadership campaign that identified the major trends and traveller groups driving growth for the travel industry in the next decade.

The Challenge:

Bring a back-end B2B technology company into the forefront of the global travel conversation.

The Strategy:

Create a platform that demonstrated Amadeus’ understanding of traveller behaviours and their vision into how the industry should evolve in the future.

The Execution:

Create a platform to propel thought leadership centered around two “complementary global research reports, a wide range of ancillary content and an integrated, multi-modal communications campaign.

The Results:

The launch introduced consumer groups based on reason for traveling, which garnered global awareness and coverage in key markets and sparked an international conversation on the future of the industry.


Report downloads


Survey responses


Twitter impressions

550+ Media Placements

In over 32 markets


Visits to the microsite